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Advisory newsletters are colorful splashes on the trading scene. Freedom of
the press allows anyone to put a typewriter on his kitchen table, buy a few stamps, and start sending out a financial advisory letter. Their "track records" are largely an exercise in futility because hardly anybody ever takes every bit of advice in any newsletter. Some newsletters provide useful ideas and point readers in the direction of trading opportunities. A few offer educational value. Mostly, they sell outsiders an illusion of being an insider, of knowing what happens or is about to happen in the markets. Newsletters are good entertainment. Your subscription rents you a penpal who sends amusing and interesting letters and never asks you to write back, except for a check at renewal time. Services that rate newsletters are for-profit affairs run by small businessmen whose well-being depends on the well-being of the advisory industry. Rating services may occasionally tut-tut an advisor, but they dedicate most of their energy to loud cheerleading Bottom line is "If you have to make forecasts, make a lot of them." Whenever a forecast turns out right, double the volume of promotional mail. |
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