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People become primitive and action-oriented when they join crowds.
Crowds feel simple but strong emotions such as terror, elation, alarm, and joy. Crowds swing from fear to glee, from panic to mirth A scientist can be cool and rational in his lab but make harebrained trades after being swept up in the mass hysteria of the market. A group can suck you in, whether you trade from a crowded brokerage office or from a remote mountaintop. When you let others influence your trading decisions, you lose your chance of success. Group loyalty is essential for the survival of a military unit. Joining a union can help you keep a job even if your performance is not very good. But no group can protect you in the market. The crowd is bigger and stronger than you. No matter how smart you are, you cannot argue with the crowd. You have only one choice- to join the crowd or to act independently. Many traders are puzzled why markets always seem to reverse immediately after they dump their losing position. This happens because crowd members are gripped by the same fear-and everybody dumps at the same time. Once the fit of selling has ended, the market has nowhere to go but up. Optimism returns to the marketplace, and the crowd feels greedy and goes on a new buying binge. Crowds are primitive, and your trading strategies should be simple. You do not have to be a rocket scientist to design a winning trading method. If the trade goes against you-cut your losses and run. It never pays to argue with the crowd-simply use your judgment to decide when to join and when to leave. Your human nature prepares you to give up your independence under stress. When you put on a trade, you feel the desire to imitate others and overlook objective trading signals. This is why you need to develop and follow trading systems and money management rules. They represent your rational individual decisions, made before you enter a trade and become a crowd member. |
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