Forex

Digital technology leader, Samsung India, on Tuesday announced new strategies to strengthen its printer business, one of its key growth engines for 2008. The company has launched seven new printer models including the laser printer ML 2245, a release said here.

The company aims to double its printer sales and marketing manpower this year and has created a new regional structure with regional managers responsible for growth in their regions.

"To give our enterprise business a strong fillip, we have set up a separate corporate sales team for our printer business as distinct from our channel sales team," the company's General Manager (IT division), U Bhat, said.

In addition, the company is also focusing on expanding its product range and channel in order to achieve its targeted growth of over 100 per cent in the current year. The newly launched ML 2245 printer has the drum and the toner separate, and hence saves around 50 per cent printing cost per page, the release added.