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Zoom : The Global Race to Fuel the Car of the Future by Iain Carson & Vijay V Vaitheeswaran
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If oil is a problem, it seems that cars are the solution. Working on innovative, environmental technologies and entirely new business models, the car industry could be launching society’s greatest leap forward in a hundred years. Zoom visits the boardrooms of oil executives and shows how some are fearlessly exploring new energy sources and designs. Elsewhere, Carson and Vaitheeswaran examine the alliances that are being formed to end our addiction to oil in both the West and the growing markets of China, India and Russia, as well as what Toyota and the Prius can teach us, economically and ecologically. Zoom also introduces the Thomas Edison of the twenty-first century, a legendary inventor whose revolutionary work with hydrogen-powered vehicles on a pure water loop is already having a positive impact on the environment and the marketplace. ISBN - 9780141036724